With over three decades of visionary leadership, he is crafting transparent platforms that transform pre-owned assets into opportunities and empower millions

See the Vision in Action
35+ Years of Experience
3 Group Companies
$5B+ GAP Generated
1.5k+ Jobs Created
2.5M+ Lives Transformed

About Him

An industry veteran, visionary leader, and pioneer, Sameer Malhotra spearheads Shriram Automall India Limited, having reshaped India's pre-owned asset landscape with integrity and a passion for empowering millions.

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Vision

Sameer Malhotra envisions a future where pre-owned assets...

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Mission

To build sustainable, tech-driven pre-owned ecosystem that...

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Values

The very soul of the business is defined by his values, which are..

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Approach

His leadership is powered by a simple, profound philosophy..

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Career Milestones: Building an Industry

This isn't just a career; it's a story of pioneering an industry, with each milestone a step toward building a new, transformative ecosystem.

Delhi, 2011 - Present

Co-founder, Director & CEO

Shriram Automall India Limited (SAMIL)

Bringing his invaluable global insight home, he co-founded Shriram Automall India Limited (SAMIL), establishing India's first organized physical auction platform for pre-owned vehicles and equipment. Under his leadership, SAMIL has evolved into a leading phygital marketplace, pioneering the use of technology to bring transparency and innovation to the industry.

Key Achievements

  • Established and scaled India's largest phygital marketplace for pre-owned assets.
  • Led the company's expansion through strategic partnerships and acquisitions.
  • Pioneered the use of AI and technology to bring transparency and innovation to the industry.
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Delhi, 2006-2011

Country Manager & Director, Asia Subcontinent

Ritchie Bros. Auctioneers

As the Country Manager and Director for the Asia Subcontinent at Ritchie Bros. Auctioneers, the world's largest industrial auctioneer, he embarked on a five-year global immersion. He meticulously studied market dynamics in the USA, Canada, and the UK.

Key Achievements

  • Gained invaluable global insight into the auction industry.
  • Developed the knowledge needed to build a superior model for India.
  • Built world-class leadership team of 50+ executives.
Delhi, 1995-2006

Senior Vice President

SREI Infrastructure Finance Limited

The journey continued with a decade of exemplary leadership at SREI Infrastructure Finance Limited, where he was instrumental in the company's business expansion.

Key Achievements

  • Instrumental in driving the company's business expansion.
  • Honed his strategic and operational acumen.
Delhi, 1988-1994

Finance Officer & Manager

Ansal Housing & Construction Ltd & Premium Finance & Leasing Ltd

His journey began with his role as a Finance Officer at Ansal Housing & Construction Ltd from 1988 to 1992, followed by a role as a Manager at Premium Finance & Leasing Ltd from 1992 to 1994. These formative years helped him develop a strong foundation in finance and management.

Key Achievements

  • Honed foundational skills in corporate finance and strategic management.
  • Gained early experience in the finance and leasing sector.

Awards & Recognition

Success is not just about what you achieve, but the positive impact you create along the way.

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Our Group Companies

Shriram Automall Logo Car Trade Logo Adroit Auto Logo 123Done

Gallery

Moments from events, leadership engagements, and milestones

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Thoughts & Insights

Sharing perspectives on industry trends, leadership, and innovation

Samil Shines at Auto Expo 2025: A Game Changer In The Pre-Owned Vehicle & Equipment Market

The future of mobility knows no limits – as we move beyond boundaries, collaboration, and innovation will shape a smarter, more connected automotive world.

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Community Engagement: SAMIL's Commitment to Social Responsibility

Success is often measured by financial growth, market share, and profitability in the business world. But when it comes to Shriram Automall India Limited (SAMIL), success often goes beyond these generic metrics.

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A Comprehensive Year-End Analysis of India's Pre-Owned Automotive Industry

As we closed the financial year 2024-25 on March 31, 2025, it's a fitting time to reflect on the performance and trajectory of India's pre-owned automotive industry.

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Empowering Customers with Data: How Analytics is Transforming Pre-Owned Vehicle Buying

Not long ago, pre-owned vehicle buying was largely a game of instinct. A customer would inspect a vehicle, negotiate based on gut feeling, and trust the seller’s word.

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AI in Auto Auctions: Predicting Demand, Pricing & Future Inventory

Artificial Intelligence (AI) is rapidly transforming the auto auction landscape across the globe, turning what was once a domain driven by intuition and fragmented data into a highly optimized, transparent marketplace.

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CIRCULAR ECONOMY & PRE-OWNED ASSETS: A SUSTAINABLE FUTURE

As the world grapples with climate change, resource scarcity, and waste management crises, the Circular Economy has emerged as a transformative solution.

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Life Beyond the Boardroom

Exploring passions, pursuing hobbies, and embracing moments that inspire.

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Sports Buff

A passionate golfer and squash player who enjoys engaging in spirited conversations about politics, economics, and global developments — all while staying active.

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Voracious Learner

An avid reader of books on leadership, innovation, and industry trends, always curious and committed to staying ahead of the curve.

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Music Aficionado

Loves discovering diverse music, finding rhythm in life, and drawing inspiration from melodies that spark creativity and joy.

Let's Create Something Extraordinary Together!

Whether you're looking to explore exciting opportunities, gain fresh leadership insights, or spark a game-changing conversation, I'm all ears. Drop me a message and let's make things happen.

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