Gold has always been more than a metal; it's a legacy, a promise, and a reflection of trust passed down through generations. As markets evolve and digitalization transforms industries, the timeless shine of gold finds a modern home in organized auctions. Gold's value remains timeless; a constant symbol of trust and security.

Leading this transformation is Shriram Automall India Limited (SAMIL) — where transparency, compliance, and technology come together to redefine trust and innovation.

Leading the Way in Organized Gold Auctions

SAMIL has built a strong nationwide presence, empowering both buyers and sellers through a structured, transparent, and technology-driven process.

• More than 5,000 registered customers with 2000+ active ones.
• Dual auction model – physical and online.
• 10,000+ kg disposal of gold and jewellery through successful auctions.
• Bidding is aligned with seller-declared valuations and prevailing market-linked gold rates to maintain fairness, accuracy, and regulatory consistency.

Our physical auctions allow participants to inspect gold packets at the seller's premises while our teams conduct live, interactive bidding sessions. Simultaneously, our online e-auctions provide unmatched convenience, with scalable participation, detailed listings, and real-time updates.

The Rising Appeal of Gold Auctions

Organized gold auctions are gaining momentum across India, not only for their ability to deliver competitive pricing but also for the transparency they ensure for every participant.

For Sellers:

• Better price realization through competitive bidding
• Access to a national network of qualified buyers
• Flexibility to set reserve prices and manage delivery terms

For Buyers:

• Verified, authentic listings aggregated from multiple sources
• Transparent bidding process linked to real-time gold prices
• Flexible participation, both physical and online

As per RBI data, loans against gold jewellery have crossed 1.9 lakh crore as of early 2025, reflecting strong demand across banks and NBFCs. Broader industry estimates place the overall organized gold-loan market at over 6–7 lakh crore, underscoring India's deep and growing trust in gold-backed finance.

Inside SAMIL's Gold Auction Framework

Our e-auction model connects institutions such as banks, NBFCs, and corporates with a vast network of potential buyers. Every stage, from registration and bidding to inspection, payment, and delivery, is structured to uphold integrity, compliance, and operational transparency in coordination with banks and NBFCs.

Key stages include:

• Bidder Registration
• Live, competitive bidding sessions
• Payment processing and secure handover to buyers

This framework enables us to deliver a seamless experience while maintaining compliance and confidence at every level.

Our Vision for the Future

At SAMIL, we believe that the value of gold lies not just in its purity but in the trust that surrounds it. Our goal is to make the process of gold asset realization more structured, transparent, and accessible, ensuring that pledged gold, when auctioned as per RBI and institutional guidelines, achieves fair market value in a fully compliant and transparent manner.

We remain committed to working in close alignment with all regulatory and institutional standards, ensuring that every auction reflects the same trust and integrity associated with SAMIL. By combining our industry experience with digital innovation, we have built a system where every participant, from financial institutions to individual buyers, can engage confidently.

Gold will always hold timeless value. At SAMIL, we consider it our responsibility to ensure that every stage of its realization, from secure custody to transparent auction, upholds the highest standards of integrity, transparency, and trust.