This diwali, india witnessed more than just a celebration; it witnessed a revolution in motion. The samil diwali auction 2025 was a defining moment for our journey at shriram automall india limited (samil), as we achieved an extraordinary ₹100+ crore in single-day transactions across 135+ locations nationwide.

To see thousands of buyers, sellers, and partners come together in one unified spirit, both on-ground and online, was nothing short of inspiring. This wasn’t just an auction; it was india’s largest phygital celebration of enterprise, empowerment, and trust.

The power of the phygital pulse

At samil, we have always believed that technology and human connection must move together. Our phygital model is a perfect fusion of physical automall events and digital platforms, standing as the driving force behind this record-breaking day.

Through the mysamil app and live bidding on bids.samil.in, participants experienced the thrill of real-time competition from anywhere across the country. Whether it was a farmer in punjab, a fleet owner in maharashtra, or an entrepreneur in tamil nadu, everyone had an equal chance to bid, win, and grow. In total, 13,000 customers turnout with record record-breaking response was recorded.

This seamless integration of innovation and inclusivity proved once again that when technology empowers people, transformation follows naturally.

More than transactions: a celebration of progress

What makes the diwali auction special isn’t just the numbers, but the narratives. Each successful bid represented a story of aspiration, of individuals and businesses taking the next step in their journey.

From two-wheelers and cars to trucks, tractors, and heavy machinery, over 11,000 pre-owned assets changed hands, unlocking opportunities and livelihoods across india. Our partnerships with nbfcs, banks, oems, insurance firms, and dealers ensured that every buyer found the right asset to fuel their growth.

At its core, this was a festival of mobility, where every vehicle sold carried with it the promise of progress.

Lighting up lives beyond business

While the auctions brought economic energy to every corner of the nation, we wanted our diwali celebration to leave a deeper impact.

Through our junior einstein scholarships, we supported the education of children from automotive industry families; investing in young minds who represent the future of india. Alongside, tree plantation drives across all auction locations symbolized our ongoing commitment to sustainability and environmental stewardship.

At samil, we firmly believe that true growth is inclusive as it empowers not just individuals, but communities and the planet too.

A shared victory for a brighter tomorrow

The samil diwali auction 2025 stands as a symbol of what collective ambition can achieve. It reflects the power of teamwork, technology, and trust; values that define who we are as an organization.

Every milestone we achieve is not just samil’s success, it’s the success of our customers, partners, and every samilian who brings passion and purpose to what we do.

As we look ahead, we carry the same spirit of innovation and inclusion that powered this incredible day. Because at samil, every bid isn’t just a transaction but a step towards a brighter, more connected india.

Wheels of light, deals so bright — this diwali, we didn’t just celebrate success; we celebrated transformation. And this is only the beginning.