In a thunderous celebration of India’s spirit of independence, Shriram Automall India Limited (SAMIL)—India’s Largest Phygital Marketplace for pre-owned vehicles, equipment, and other assets—unfurled its most ambitious auction event to date: the SAMIL Freedom Auction 2025, conducted on 14th August across 135+ Automalls in 24 States in the country. This wasn’t just an auction, it was a movement—a synchronised spectacle spanning metros, mid-towns, and rural India, giving Indians across 135+ auctions a platform to bid with confidence and drive with freedom.

Fuelling Growth with Innovation and Choice

From exciting two-wheelers and family cars to mighty tractors, trucks, and construction machines, SAMIL Automalls turned into live arenas of choice, buzzing with energy and opportunity. More than 16,000 pre-owned assets from top-tier NBFCs, Banks, OEMs, Insurance Firms, Aggregators, and Dealers were ramped up, ready to fuel India’s growth engines and empower businesses and individuals alike.

The Freedom Auction witnessed the participation of over 17,000 customers from 500 cities across Tier I, Tier II, and Tier III locations, all vying for their preferred vehicles and equipment. The event achieved Gross Auction Proceeds (GAP) exceeding ₹100 Crore, underscoring the scale, success, and trust that SAMIL has built as a leading marketplace in India’s mobility landscape.

This year’s Freedom Auction shone brighter than ever, with the exclusive Gold Auction emerging as the highlight—a unique opportunity that added unmatched excitement and exclusivity for customers. At SAMIL, technology is not an accessory; it is the core, and the Freedom Auction 2025 was powered by a revolutionary Phygital model with AI integration, blending on-ground Automall auctions with real-time digital bidding via the MySAMIL App and Live Bidding on bids.samil.in.

Defying the Storms, Driving the SAMIL Spirit

Even as heavy rains and flood-like conditions swept across many parts of northern and western India, the SAMIL Freedom Auction stood tall as a true testament to resilience and commitment. Neither the relentless downpour nor the challenging circumstances could dampen the spirit of Samilians, who went all out to ensure the event’s smooth execution and grand success.

With equal admiration, a heartfelt salute goes to the customers who braved the weather and made their way to the Automall locations. Their passion for mobility and trust in SAMIL once again proved that when it comes to progress and opportunity, no boundary is too big to cross and no challenge is too difficult to overcome.

Beyond Auctions: Bonds, Trust and Togetherness

At the heart of every Freedom Auction lies the unwavering trust of buyers and sellers, and 2025 was no different. This year, SAMIL went beyond transactions to truly celebrate its community, beginning with client and customer felicitations that honoured their faith, loyalty, and long-standing support over the years.

The day carried a spirit of national pride with flag hoisting ceremonies across Automalls, where Samilians, partners, and stakeholders came together to mark the occasion. Vibrant decorations at every location added to the festive atmosphere, transforming Automalls into spaces of joy, unity, and patriotic enthusiasm.

In line with SAMIL’s commitment to sustainability, tree plantation drives were organised with active participation from employees, clients, and customers, reflecting the company’s dedication to both people and the planet. The celebrations were further enriched with cake cutting, laughter, and heartfelt moments, making the Freedom Auction not just a marketplace but a celebration of trust, responsibility, and togetherness.

As we reflect on this year’s achievements, the SAMIL Freedom Auction 2025 inspires us to continue shaping a marketplace that empowers, connects, and transforms lives. As kites soared across the August sky, so did the dreams of thousands who drove away with more than a vehicle—they drove away with hope, empowerment, and progress for themselves and their families.

At the end, a sincere thank you goes out to all customers, clients, vendors, Samilians, and stakeholders for making the SAMIL Freedom Auction 2025 a grand and memorable success.

Click here to have a glimpse of SAMIL Freedom Auction 2025: Watch the highlights