January 15, 2025 min read

Sankalp 2025: A Meet of Strategy, Synergy, & SAMIL Spirit

In the foothills of innovation and camaraderie, a new chapter in the journey of Shriram Automall India Limited (SAMIL), India’s Largest Phygital Marketplace for Pre-owned Vehicles & Equipment, unfolded at its much-awaited Annual Strategy Meet – Sankalp 2025. There was no better way to kick-start a fresh journey of the new financial year 2025-26. Held from 7th to 11th April 2025, this four-day power-packed summit was not just a meet—it was a movement. Themed “Going Digital, Growing Together,” Sankalp 2025 reflected SAMIL’s bold commitment to reshaping the future through technology, teamwork, and tenacity. The meet did not only discuss strategies, but also celebrated and felicitated SAMIL and its group companies’ (like CarTradeExchange, Adroit Auto and Augeo) exceptional employees for their hardwork and dedication. The passion with which the employees work was recognized and rewarded rightly.

The event was elevated by a special video message from Mr. Umesh Govind Revankar, Executive Vice Chairman of Shriram Finance Limited. His message was a proud reminder of the company’s extraordinary journey, expanding footprint, and bold vision for the future. It was followed by an engaging address by Ms. Aneesha Bhandary, Non-Executive and Non-Independent Chairperson of SAMIL, and Executive Director & Chief Financial Officer of CarTrade Tech Limited, who offered valuable insights into the company’s financial evolution, strategic milestones, and its dynamic role in the automotive space.

From the first energizing session to the final round of applause, the event was a masterclass in strategic thinking, digital evolution, and collaborative leadership.

True Vision in Action

The tone was set by an opening address reminding everyone why Sankalp is more than just an annual meet—it's a collective promise to push boundaries. We eloquently captured the need to embrace digital transformation not as a challenge but as an opportunity for accelerated growth. The rest of the day was marked by insightful presentations from business leaders who brought to the table an array of performance reports, learnings, and projections for the next phase of growth. Conversations flowed with energy and intent, but the evening brought with it a softer, more colourful note.

A Zonal Symphony of Strategy and Precision

Day 2 saw the spotlight shift to SAMIL’s seven zonal business heads, each stepping forward to share their tailored strategies for the financial year ahead. These presentations weren’t just updates — they were demonstrations of agility, ownership and foresight. Each region brought its own perspective, weaving a national narrative of progress that reflected the company’s deep-rooted strength across geographies. As plans were laid and goals clarified, the collective vision for excellence became even sharper. The power of regional insight combined with national ambition became the beating heart of the day, reaffirming the fact that true growth comes from synergy.

Leading with Purpose and Celebrating the Best

The third day of Sankalp 2025 took a reflective and deeply inspiring turn as Shilpi Gautam, Founder and Chief Talent Officer at Talent Shapers, led an invigorating session on modern leadership. Her address captivated the room, drawing attention to the value of purpose-driven leadership and how innovation flourishes when leaders remain anchored to their core values. This was followed by a powerful CEO Vision session that resonated with ambition and clarity. There was a passionate talk about SAMIL’s transformative journey, outlining a future anchored in innovation, inclusivity, and sustained growth. Later that day, excellence took centre stage with high achievers from every throughout India getting awarded for their excellence. Then started the much-awaited CEO Awards, for celebrating the work of individuals that drive the company forward with full throttle. These recognitions were more than trophies — they were reflections of the values and efforts that define the SAMIL spirit.

Glitz, Gratitude and a Grand Celebration

As Sankalp 2025 moved toward its finale, it didn’t do so quietly. The closing celebration was nothing short of spectacular. The grand finale featured dazzling performances, joyous music, energetic dance, and a gala dinner that brought together every team and department under one festive roof. It was a night of glitz and glamour, but more importantly, a night of gratitude. The evening honoured top performers and stood as a glowing tribute to talent, passion and perseverance. The memories made on this day didn’t just mark the end of a meet — they became milestones in the larger journey of SAMIL’s culture of appreciation and recognition.

Accelerating into the Future

While the first three days of Sankalp 2025 looked inward at vision, strategy and excellence, Day 4 looked ahead. The Adroit Auto Conference shifted the gears with powerful conversations about smart mobility, emerging technologies and the role of Adroit Auto in driving future-ready change. This was more than a business update — it was a think tank, a vision forum and an innovation lab rolled into one. Alongside, the Customer Service Team Leader Conference brought fresh momentum with thoughtful exchanges on redefining service standards. As customer expectations evolve, this session proved that service at SAMIL is not just a department but a way of thinking — empathetic, agile, and relentlessly driven by loyalty and trust.

A Journey Just Begun

As the curtains fell, what remained was not just the memory of a successful event, but the echo of a powerful commitment — to go digital with purpose, to grow together with intent, and to transform every challenge into an opportunity. With fresh strategies in place, leadership inspired, talent celebrated, and innovation accelerated, SAMIL steps into the new financial year not just prepared, but empowered. Sankalp 2025 wasn’t the destination — it was the launchpad. And the journey from here promises to be as bold, brilliant and united as the spirit that fuelled this unforgettable meet.

At SAMIL, the path is clear
We’re not just going digital.
We’re growing together.